Fotocasa, app

One of the most important real estate portals in Spain seeks to create a perfect match between users who are looking for properties and the agencies that publish them on its portal.

Scope: Continuous improvement of the application, to improve engagement

Duration: 2 sprints

Tools: Figma

Role in team: UX and UI reserch

Problem

Due to the feedback received from customers directly and through research (different interviews), we came to the conclusion to address the improvement of the alerts functionality and through this the section of the same in the applications; both iOS and Android. In order to improve problems mentioned by users, such as:

Not being able to modify the frequency of alerts easily.
Not having the option to modify the filtering of the alert created.

Research

To answer the research questions, the following research tools were used: Benchmark, review of previous user interviews, and heuristic review of the previous design. Finally, to establish the structure we co-designed with the team.

Some of the research questions were: Is the structure of the alerts section correct? How is the frequency configuration presented? Is it possible to modify the alerts?

1__Pre-section design

A review of the functionality of the alerts already present in Fotocasa's applications was carried out, and the following points can be highlighted from this analysis:

No es posible ver la información grabada en la alerta, tal como: Precio, Total de habitaciones y superficie
Se puede detectar que la presencia de niveles de colores similares no ayuda a la diferenciación de la información
Se invita de manera poco atractiva a hacer Log in a los usuarios, presentándose un texto muy extenso y visualmente poco llamativo

2__Benchmark

A review of the implementation of the alert functionality of both direct and indirect competitors in the sector was carried out in order to define the main points to be considered in the development of the functionality, the following points were highlighted from this analysis:

The importance of the presentation of the search information.

Clarity and simplicity when editing or deleting information (4/6 competitor portals included the modification of the alert).
Visualization of the frequency of receiving alerts
Selection of information reception channels: email, telephone. This can be customized by the user.

Flows

When approaching the design of the section and the flow we worked with the team to design them; taking this process by hand and through a guided session with part of the team in charge of the project, insights that came out were:

Consider the position of the frequency button
Establish a number of levels of information to be displayed for the alert created.
Need to have a clear visualization (e.g. in boxes) of what the alerts are.

Definition

Following the research, the proposal was designed and then changed only weeks later to fit the new brand design and UI; examples of the design can be seen below.

Conclusions

Points to highlight in this work are the importance of the previous analysis of research already carried out, where common user problems can be found. The importance of rapid iteration when implementing new UIs in brands, which allows products to be kept up to date, should also be emphasized.